• postmateDumbass@lemmy.world
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        12 hours ago

        Rates of alcohol use and addiction have been decreasing.

        This is just getting them started early like cigarettes always tried to do.

      • ricecake@sh.itjust.works
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        13 hours ago

        The real reason is you don’t. Not in every state. Some defined it by a strict measurable standard. Others defined it to close off what’s depicted in this image. Others defined it to describe what was banned as oppressed to what you measure, so that if you’re selling beer you can’t sell it to kids. No checking labels, no “well, it’s my home brew so I don’t know”. Is it beer? You can’t sell it to kids.

        The last one is almost funny because you can almost feel the confusion about why the concept of non-alcoholic beer even exists.

      • SippyCup@lemmy.world
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        14 hours ago

        Because it’s beer. Generally the way laws are written in the us, they call out beer, wine, and spirits, or some such wording, not being available to under 21s.

        Laws generally do not mention alcohol content of whatever it is you’re buying.

        Vice is difficult to regulate, and laws surrounding vice are imperfect

      • CmdrShepard49@sh.itjust.works
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        14 hours ago

        The same reason why vapes are considered “tobacco products” despite not containing any tobacco and considered “flavored” if they contain any flavor (or no flavor) besides “tobacco” flavor (which is actually just caramel flavoring since vape juice has no flavor by default). It’s because politicians are stupid and short sighted and most of these regulations make little sense outside of government control.

      • stopforgettingit@lemmy.world
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        15 hours ago

        Ok, I did the digging on this because you asked. I actually just assumed because I was carded for NA beer that this was a law.

        In the US, federally it is not illegal to sell less than 0.5% without carding. But many states treat NA beer the same as normal beer and they require the person be over 21. In the states that do not require 21 and over for NA beer many (most) stores and bars will still card because its better safe than sorry when it comes to ABC and losing your license.

        So even tho it might be legal, you are probably still going to get carded, except at this place I guess.

        But also I am struggling to understand why someone would choose to drink NA beer if they didn’t already know what real beer was like and was trying to avoid it by getting the NA kind (like me). Like - NA beer costs the same as real beer, just buy literally anything else to drink and its cheaper.

        • ricecake@sh.itjust.works
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          13 hours ago

          Technically the drinking age isn’t a national law at all. Setting the state law to alignment is a precondition for national highway funding. A state can set the age to whatever they want, but the federal government wouldn’t give money for road maintenance.

          As such, different states define a prohibited beverage in different ways. Some set the limit based on a set alcohol limit. Others based on intent or similarity, essentially so that they can prevent advertising alcoholfree beverages to kids and getting them in the habit at an impressionable age.

          Most common is the abv limit based on what’s typically found naturally in juices and such, with limited exceptions for religious ceremonies, parental supervision, or accidental ingestion and such. (Technically speaking, if you call 911 because your 3 year old stole a canned alcoholic beverage off the counter and drank a bunch before you noticed and you’re scared, they would be required to also give you and the child legal penalties without that clause).

        • Rooster326@programming.dev
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          14 hours ago

          The only reason I can see someone choosing NA beer over real beer would be alcoholism but that seems to be playing with fire.

          • stopforgettingit@lemmy.world
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            13 hours ago

            I choose NA beer for that exact reason and its been a really big tool for me to keep my sobriety. It works for some and for others it doesn’t but I am glad its available as an option for me. But had I never started drinking in the first place I would not like beer, so I am not sure why anyone would buy NA beer unless, like me, they are trying to scratch an itch that can’t be scratched like it was before.

  • Monte_Crisco@thelemmy.club
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    17 hours ago

    Now we just need a platform for kids to gamble away their crayon colors so that they’re ready to do the same with their very first paycheck.

  • frunch@lemmy.world
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    20 hours ago

    The AI slop used to generate the ad poster contained a nice suggestion for an alternative name for this crap:

      • s1ndr0m3@lemmy.world
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        15 hours ago

        Budweiser probably did it. In every grocery store I’ve seen, the beer vendors set up all the displays.

        • Flames5123@sh.itjust.works
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          13 hours ago

          This is most likely in Canada. And it’s illegal to advertise like this in Canada too.

          But the whole thing is probably AI generated.

  • Leviathan@fedinsfw.app
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    20 hours ago

    I went to a microbrewery/restaurant recently that had kid’s beer in the menu. It was just juices and stuff, but it still felt fucking scummy.

  • quarkquasar@lemmy.world
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    20 hours ago

    The amount of adult stuff being deliberately pointed at children has increased quite a lot over even just the past couple years, because the corporations know that no one is going to come after them for it.

    Hell, at my work, we replaced a court-ordered anti-smoking sign with a giant wall of cigarettes, so that we could make room for a bunch of new fruity flavors of nicotine pouches so that kids can become new addicts.

    • Atomic@sh.itjust.works
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      15 hours ago

      I suspect this is legal because “under aged” in the US doesnt explicitly mean “under 18”, since the legal drinking age is 21.

    • Dingo_Kidneys@lemmy.today
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      18 hours ago

      It’s always been the goal to get children consuming products. It’s a known function of humans that they usually stick to whatever they were doing when they were kids well into adulthood. It’s harder to convince an adult with pre-established routines and preferred products to switch over.

      You’re right though that it’s getting pretty blatant now, but that’s to be expected as we dismantle food and drug regulations.

  • Echo Dot@feddit.uk
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    20 hours ago

    I don’t know if this is a hot take or not but alcohol free beer is pointless. I don’t believe anybody actually drinks beer for the taste because it objectively doesn’t taste all that great, people like beer because of the association it has with having a good time with your friends, nobody drinks it as a refreshing beverage.

    The fact that beer doesn’t actually taste all that good is why people invented cocktails.

    • BarneyPiccolo@lemmy.today
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      19 hours ago

      Not true at all. I love the taste of beer alone, AND in combination with certain foods. Not all beer of course, they make so many different kinds that it would be impossible to love them all.

      I’m not going through the trouble and expense of cooking a steak if there isn’t going to be a beer accompanying it.

    • ReluctantZen@feddit.nl
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      20 hours ago

      I don’t believe anybody actually drinks beer for the taste because it objectively doesn’t taste all that great

      That’s like, your opinion man.

      Plenty of people, like me, drink beer for the taste. I’m not all that fond of sweet drinks, so I actually tend to dislike cocktails or mixed drinks.

    • MyButSmellsBat@feddit.org
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      20 hours ago

      I actually like the taste of beer, especially the bitterness and a bit of fruity taste without being sweet.

      And i am very glad that here in Germany there is a lot of analcoholic beer available, because very often i want the taste without the drug.

      Still i agree with you that the memory of good times with beer makes it even better. I know a lot of people that don’t like the taste so much. So probably i am the outlier here.

    • YeahToast@aussie.zone
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      20 hours ago

      I disagree as I find craft beer quite delicious . I try not to consume alcohol though as I don’t need to kill my brain anymore than I have…

    • 🌞 Alexander Daychilde 🌞@lemmy.world
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      19 hours ago

      Alcohol never did anything for me except make me sleepy. And now with kidney failure I can’t have social anyway.

      I keep na beer because I like the taste and probably every month or so have one with pizza or something.

      Even cheap beer is fine.

  • Jiral@lemmy.world
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    22 hours ago

    Not only 0% alcohol, also 0% taste and 0% beer. There are great alcohol free beers out there btw. This ain’t it.

    • Blanka@lemmy.world
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      21 hours ago

      If you try them in Europe they are great. And even there underage kids are not allowed to buy them

    • LifeInMultipleChoice@lemmy.world
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      21 hours ago

      What’s this actually taste like? I figure it’s basically what they added to bud light to make bud select if it wasn’t just water. Bud light - 110 calories, 4.2% alc. Select - 55 calories 2.1% alcohol.

      I remember looking at it when it came out and thinking they filled half the bottle with carbonated water and sold it for slightly more.

      • Echo Dot@feddit.uk
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        20 hours ago

        What is it with Americans and bud light anyway. It’s the worst version of the product and yet for some reason it’s really popular in the US.

        • Peppycito@sh.itjust.works
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          19 hours ago

          Because you can drink it all day and still drive home.

          I’d say this is sarcasm, but I live in a rural area and have heard it calls ‘driving beer’ before. And looking in the ditches, it appears to be true.