This shit should be illegal zero alcohol or not we should not allow advertisement of beer to children. Where the fuck protect the children groups on this shit?
If this store is in the US they are stupid for making this sign and they can get in quite a bit of trouble for this with ABC. NA beer is still 21 and over, its not “beer for kids”
The “protect the children” groups have federal cover now to actively harm children, which is what they always wanted to do anyway
German here. I’m absolutely flabbergasted that this incomprehensible opinion has 20 upvotes.
0% alcohol is 0% alcohol. What the fuck are you talking about?
What does you being German have anything to do with it? Completely ignoring that no, being able to legally advertise it as 0% doesn’t mean it has 0%, in Germany non-alcoholic beer is still beer and doesn’t get advertised to children. That would be fucking insane to do.
Except the US concept of underage also includes people 16 to 20, which this ad is undoubtedly target towards. If it was an ad for beer with bright colours and cartoon characters I would agree, but it is not.
You’re confusing „ohne Alkohol“/0.0% beer with „alkoholfrei“/“non-alcoholic” beer.
In Germany, drinks only have to be labeled as alcoholic from 1.2% upwards, so
- unlabeled fruit juice may have up to 1.2% (has more likely 0.3% or so)
- alkoholfrei may have up to 0.5%
- 0,0 may have 0,0% (rounded down from up to 0,04999…%)
Absolute fringe opinion even in Germany. Most shops and bars refuse to serve 0.0 to teens below legal drinking age (which already is ridiculously low), ads also don’t target them.
Hahaha what weird corner do you live in? Completely unbelievable in Bavaria.
Not saying that I like the drinking culture here, but you’re not describing the reality here.
yeah should have guessed it’s Bavaria
No, you should have guessed Mecklenburg-Vorpommern, Hamburg, or Sachsen, which have higher per capita alcohol consumption than Bavaria.
per capita alcohol consumption =/= drinking culture
Below drinking age, sure. I think the nonsense here is that the US considers you “Under age” until you’re 21. So you’re complaining about an ad targeting children, when the target is literally “Anybody under the age of 21.” Which is an unfair complaint to make.
Because using that same logic, “under age” porn is actually legal. Because at 18 you can get fucked in the ass by 3 dudes at once, but not buy a beer.
I hear you say “But there are different ages for X and Y.” Yeah, but it’s the exact same term used to mean the same idea with completely different ranges and neither has any justification beyond “Uh… Here’s the cut-off I guess?”
Would you take issue with 18yr olds having beer ads aimed at them? Because that’s technically “Under Age Beer!” And they’d be considered full adults here in Germany.
Yes I take issue with alcohol ads aimed at anybody.
Sure, I’m not against that at all. I hate advertisements and would take no issue with a universal ban. My problem was with the arbitrary moral outrage at this advertisement targeting “Children,” by virtue of the utterly meaningless phrase “Under Age,” which includes actual, legitimate adults, in the US.
It‘s pushing the boundaries with the emphasis (UNDER AGE) but I’m with you.
I’m also German but nobody should advertise harmful drugs to children.
Agreed, but also including teenagers.
So 19yr olds shouldn’t be advertised to? What’s the cut off?
I actually fully agree that all advertisement is awful and support removing it entirely.
But lacking that, I don’t see an issue with advertising universally. And if we’re going to restrict advertisement to children, target actual children. “Teenagers” includes people legally old enough to join the military and kill other humans.
Honestly, you’re right, but the issue is deeper than that. Ads like this indoctrinate people that aren’t even children - this includes teenagers past 13 and even adults of varying stages.
Advertising harmful drugs shouldnt be done at all - but in the meantime, teenagers and even young adults should be except. Also the killing part is a totally different issue.
Sure, but the primary complaint was against a 0% alcohol beer targeted at “Children” by nature of using the term “Under Age.” I have no complaints against wanting to remove advertising, in general, including drug advertisements.
“Children” by nature of using the term “Under Age.”
Which consequently includes teenagers and young adults within it - which aren’t children.
Yeah, and 0,0% beer in Germany can have up to 0,04999…% alcohol while unlabeled anything may have up to 1.2% (fruit juice often has like 0.3% or so)
I was under the impression that “alkoholfrei” / “alcohol free” could be up to 0.5%, whereas 0.0% really needed to be without any alcohol. Your link is only about the first case, if I read it correctly. They do state though that “without alcohol” should really be without.
Edit: further research seems to indicate that it is unfortunately not quite clear and you are correct: “. Sobald der vorhandene Alkoholgehalt mindestens 0,05 Volumenprozent beträgt, ist die Angabe „alkoholfrei“ um die Angabe „(< 0,5 % vol)“ zu ergänzen.” - https://www.gesetze-im-internet.de/weinv_1995/WeinV_1995.pdf -> only once you exceed 0.05% do you need to declare <0.5%
Very disappointing indeed. Why not have them call it <0.5% and <0.05% and have the customer take an informed decision? Of course because the industry then says: “Dear government this is too hard, let us deceive the customers 🥺”
There’s no deception: <0.05 rounds to the two significant digits 0.0 (0.050001 would round to 0.1)
It’s impossible to have absolutely no alcohol in something that had sugar and living micro-organisms in it at any point: e.g. fruits and therefore juice have alcohol.
That why you don’t need to label anything with less than 1.2% alcohol. You can only be sure that something has less when it says 0.0% or „alkoholfrei“.
So, there are these things called candy cigarettes. They are candy shaped like cigarettes. Despite simply being things like bubble gum or chocolate, it turns out that people who ate them as kids are about twice as likely to smoke real cigarettes as adults. This has resulted in them being banned as advertising tobacco products to children in a good number of countries. This add for nonalcoholic beer specifically saying that minors can buy it can easily be argued to be the same kind of thing, with the same kind of legal response. If consuming non-alcoholic beer as a minor results in significantly higher rates of alcohol consumption as an adult, then ads for non-alcoholic beer that target children, like the one shown, might be worth a ban.
Guess we have give it a different name than… My proposal: Freer
There used to be candy that looked like cigarettes and soft drinks made to look like a champagne bottles, and at some point we decided that was not a good idea.
I drink and I smoke, but I also think it’s not a good idea to get children used to those things. You can drink responsibly but there’s no quantity of alcohol that does zero damage, and the less we get young people used to them the better.
I drink and I smoke, but I also think it’s not a good idea to get children used to those things.
Unfortunately, there isn’t a “one size fits all solution”. When I was a kid, I had the candy cigarettes, champagne bottles, cap-guns to play " cops and robbers", and bb-guns to “shoot things” (trash usually)
As an adult, I don’t smoke, I’ll have a beer once a month or less, and I haven’t robbed any banks nor go hunting. Mainly because, as an adult, I’m not interested in those things.
However, as a child, these were tools to pretend and often pretending involves replicating your environment. I definitely grew-up in a rural area, but on (80-90s) television when everyone is smoking and drinking, your relatives smoke and drink - it’s normalized.
I would argue that the social shift towards no smoking and less drinking for adults, has a greater affect on children than a ban on stick shaped candy in a box.
(Now marketing vaping to young people with addictive “fun” chemical flavoring: that is evil and should be banned)
edit: fixed a couple of words
I drink non-alcoholic beer because I like the flavor of beer.
there’s no quantity of alcohol that does zero damage
There’s also no non-alcoholic fruit juice, so you should be all for 0% beer, which has less alcohol than any carton of apple juice you can buy.
It’s not really about the alcohol content per se.
The issue is getting young and impressionable children used to the idea of drinking beer.
I’m pretty sure young and impressionable children get used to the idea of drinking beer from friends and family. I think the bigger issue is that the drinking age is fucking 21. It’s absolutely nonsense. If you want to protect children from alcohol abuse, talk to them, teach them, let them have alcohol when they’re ready to try it, in safe settings.
Very much this.
This is very likely form the US where u need to be 21 to buy beer. So even a 20 year old would be a child to you? This is dumb af.
Why? Because it is also ~0%sugar? Ban ads for coke instead.
Edit: know a lot of people saying that 0%beer tastes not the same (what I can agree on) and thats why they do not drink alc free beer. Could imagine the effect works also the other way round.
let’s just ban all ads. That’d make me happy.
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Not only 0% alcohol, also 0% taste and 0% beer. There are great alcohol free beers out there btw. This ain’t it.
What’s this actually taste like? I figure it’s basically what they added to bud light to make bud select if it wasn’t just water. Bud light - 110 calories, 4.2% alc. Select - 55 calories 2.1% alcohol.
I remember looking at it when it came out and thinking they filled half the bottle with carbonated water and sold it for slightly more.
What is it with Americans and bud light anyway. It’s the worst version of the product and yet for some reason it’s really popular in the US.
Because you can drink it all day and still drive home.
I’d say this is sarcasm, but I live in a rural area and have heard it calls ‘driving beer’ before. And looking in the ditches, it appears to be true.
It’s common and they were already in place when prohibition ended.
So after a good chunk of time with all the breweries becoming unavailable, they were fast to start selling and it just became a common brand.
Having the three key elements to an alcohol consumed for social purposes rather than taste also helped: cheap, available and cheap.
We’ve got others around, but they’re generally not everywhere.
I don’t know that I’ve ever heard anyone say they like the taste though. I think the closest I’ve heard is someone saying they like how it’s cold.
If you try them in Europe they are great. And even there underage kids are not allowed to buy them
The sign is AI generated.
makes me question if Budweiser did this or if the store did
Budweiser probably did it. In every grocery store I’ve seen, the beer vendors set up all the displays.
This is most likely in Canada. And it’s illegal to advertise like this in Canada too.
But the whole thing is probably AI generated.
Yeah, teach them kids to drink from a young age, i’m sure it will be good for them
I mean, most countries drink 3-5 (some 7) years before Americans. By 21, people have kind of gotten over it and having beers for weekend chats and hangs is just normal. Drinking with intent or excitement to drink doesn’t exist without underlying mental issues.
This advertising wouldn’t exist because it would be aimed at actual kids and teens. Whereas in the US you join the military, kill people for them, then after a few years of that, you’ve earned a beer with some alcohol in it.
Yeah… In my country we can drink at 18
I have more than once witnessed 18-20 year old service members drinking openly and legally in bars and restaurants by using their military ID.
Aside from mindless fucking consumerism, what’s the issue?
I think these people haven’t been aware of near-beer sales to kids going back over 60 years. Kids have been able to buy them here in Canada for longer than that, that is just the oldest person I have know to buy a 6pack of near-beer as a 5 year old kid.
Well the industrious kiddos just go to the store and buy some juice, sugar and yeast.
You know how you can’t buy those sugar “cigarettes” anymore? Same reason.
You also can’t buy snortable children’s Tylenol.
You can, actually. They’re on Amazon.
Snortable children’s Tylenol… That’s a great idea. Do you work in marketing?
It’s interesting because, in the US technically they aren’t allowed to be labeled Cigarettes (in most countries they are outright illegal), Just did check amazon, and you can see the actual packaging just says “bubble gum”, or “candy”. Though I think the amazon listing using the word, may actually not be within the law.
Because it’s clear they want kids to start drinking budweiser young. It’s marketing budweiser to minors, whether it has alcohol or not. And it’s marketing alcohol (“it’s BEER for under age”) to youth… Beer by default has alcohol. This is marketing beer to literal children.
What do you think all that marketing does? Gets them drinking more budweiser as adults, and probably interested in alcohol while underage. Shady as fuck.
It’s like marketing a vape with no nicotine to kids
Oh, like candy cigarettes and big league chew.
Oh, like candy cigarettes and big league chew.
Yeah… Which was also a bad idea… of which most of the world won’t accept in the modern age.
https://en.wikipedia.org/wiki/Candy_cigarette#Sales_laws
Big league chew, I guess was a bit more on the fence because it’s less obvious and it avoids any words that directly link it to chewing tobacco.
Amazon sells candy cigarettes.
Amazon sells a lot of illegal shit. That doesn’t mean it’s okay; that just means law enforcement isn’t doing its goddamn job.
I wonder how they will advertise their grape flavored beverage…
The AI slop used to generate the ad poster contained a nice suggestion for an alternative name for this crap:

It’s evolving and recognizes shit beer.
Badweiser is accurate.
I’m having trouble telling if the poster is AI slop or the entire picture is.
The box of Budweiser looks 99% fine to me (bear in mind, I’m not American so I don’t know if that’s what it looks like), but the text on the close edge of the top side of the box looks weird to me. Buuut it could also just be compression artifacts.

Can and box are real and sold in Canada.
Poster is AI slop. Either added into the image or made by the store. Budweiser wouldn’t be promoting Corona, a competitor.
Fucking yuck
Yucking fuck
Just what we always wanted.
The enjoyment of beer without all that pesky euphoria.
Alcohol never did anything for me except make me sleepy. And now with kidney failure I can’t have social anyway.
I keep na beer because I like the taste and probably every month or so have one with pizza or something.
Even cheap beer is fine.
I raise you, Kids Extacy.

Wow this is terrible and also cherry on top ai created sign 100%
What makes you think it’s AI?
Like other commenter said, its more a general vibe.
Its the blocky graphic on either side with smaller text labeled modern squared off graphics in the middle. Its the font. Its the spacing. Its got the same general flow of the dozens of AI generated websites I’ve seen.
Its too cleanly unclean.
The “emphasis whiskers” around “it’s” in the top, middle are a dead giveaway. Plus I’ve seen multiple AI generated posters with this exact color/font scheme. You’re gonna keep seeing it over and over now that you know what to look for, unfortunately.
I still don’t understand the “whiskers”. What dataset are they using to train? I’ve literally not seen them until the prevalence of genAI.
The style of the text is a big giveaway to me. Generated text has gotten a lot better (ie usually legible), but it’s pretty much always that same block letters that aren’t quite perfect enough to be a typeface, but also not designed well enough to be made by hand.
The general format of this one is also fits closely to a lot of other generated posters I’ve seen (some examples: https://lemmy.ca/pictrs/image/2d35f3bf-bc05-4971-8c8d-9e69fe857bde.png). It’s hard to describe, but hopefully you can see what we’re talking about.
I can pick that same “general vibe” very well with video but I think I’m yet to acquire that instant read on still images (of graphic design as opposed to realistic scenes). Only one of three, the one on the right, seemed at all obvious to me.
The meaningless feature section in the middle of the poster.
I also think it’s AI. It’s not something in particular I can point out that makes me think that, it’s more an impression. An impression that comes from having seen a ton of slop.
You’ve seen quite a few pixels in your time, you say?
Sir, it’s an older meme but it checks out.
It doesn’t look like it was designed by hand. There’s no meaning or sense of planning in the design.
Look at the text on the beer can. It’s gibberish.
Lol @ “it’s Polish”
I have a better one for you: what if Budweiser themselves used AI to create the label, and it’s actually a real photo? What if we have entered an age of… Whatever that horror is
Why are you saying this?
It’s gibberish.
i think they’re suggesting it’s a real photo of an ai generated print on a real can
It’s fucking Polish.
Edit: I looked up the can design and it’s sold in different regions with the same design with the top text being replaced with whatever regional language is expected.
Can you pass a translation for me?
The small text on the upper part of the can isn’t polish, it’s gibberish. They fixed up every other text, but that part they didn’t touch up.
https://lemmy.world/comment/25250353
Does that look like Polish to you?
Someone’s been a
Badweiser
French is gibberish now? This was taken in Canada, you can tell by the bilingual packaging.
Im sorry, what? Nothing about this id bilingual.
The label on the jack links has a bit of blurry French. And the Qualite on the right side of the can on the box
And the labels in general
As someone who took French for 6yrs, I don’t think R2]R is French… nor is a bunch of the text that appears like multiple characters written over each other.
Which part of this is French?

Damn, good eye
No part of it is language at all. Its like latin letters got mixed with Devanagari.
100% AI slop
I agree, but this is what I was responding to: https://lemmy.ca/comment/24773109
Yeah, sorry. I replied to the wrong comment. My reply was intended for @WolvenSpectre@lemmy.ca
It looks Slavic to me.
Polish uses the Latin alphabet. Other Slavic languages use Cyrillic. That is neither.
Lol it actually says “Badweiser”. That’s pretty funny.
We have purchased the N/A Corona from time to time. I still have to flash my ID to purchase N/A drinks.
I think it depends on where you’re at. I’ve been taught to ID even for N/A beers (because usually when advertised as such, they are allowed something like 0.5% or less ABV). But also, what kid would enjoy the taste of beer? Even the stereotype that’s how teens want to drink all the time, the lack of alcohol takes all of the fun out of that stereotype. As an adult, I only drink ciders and wines, which has kid versions of soda and grape juice.
I drank beer more often at 16 (which was the drinking when I was growing up) than I do now. And I did it for the flavour. Though granted I had better choices than american “Budweiser”.
They say “contains less than 0.5%” because that’s the cutoff that makes something legally beer. It more than likely has none, much of the time. That’s just the law (US):
> 0.5% it’s beer and subject to alcohol laws
< 0.5% it’s not beer, technically a food
So they label it as <0.5% simply to show that it’s in the latter category. This creates a lot of confusion for some reason. Hell, half the brands don’t have required nutritional info (beer doesn’t need it, soda does) but the real problem is that:
The regulatory agencies are captured and don’t do shit anymore. TECHNICALLY the FDA should be stepping in and making them put full nutritional information on all the brands of NA “beer” and making sure it is labeled and sold like a food. But they don’t.
Counter example: kombucha has naturally occurring alcohol, but you don’t see anyone getting carded for it and you have the regular nutritional label on it.
They saw that younger people aren’t drinking nearly as much, so they thought this might be a solution? Get kids used to the flavor earlier?
Sadly, I’m sure there are plenty of shitty parents who would buy this for their kids.
I don’t think there’s many parents that would buy this for their kids. I grew up knowing friends parents would would just straight up buy you actual beer. But knowing them, if they saw this, I imagine them saying “Then what’s the fucking point??? Pussyass bullshit!” While at the same time putting 2-24packs in the cart, and then saying “For you and your little friends when they get here.”
The amount of adult stuff being deliberately pointed at children has increased quite a lot over even just the past couple years, because the corporations know that no one is going to come after them for it.
Hell, at my work, we replaced a court-ordered anti-smoking sign with a giant wall of cigarettes, so that we could make room for a bunch of new fruity flavors of nicotine pouches so that kids can become new addicts.
You didn’t like the smooth draw of a candy cigarette as a kid?
I can almost taste the chalk now.
I suspect this is legal because “under aged” in the US doesnt explicitly mean “under 18”, since the legal drinking age is 21.
It’s always been the goal to get children consuming products. It’s a known function of humans that they usually stick to whatever they were doing when they were kids well into adulthood. It’s harder to convince an adult with pre-established routines and preferred products to switch over.
You’re right though that it’s getting pretty blatant now, but that’s to be expected as we dismantle food and drug regulations.
Wtf is the point??
Is someone out there drinking Budweiser…for the taste?
Is there a difference between Budweiser and having sex in a canoe? Nope. Both are fucking close to water.
Usually you’d start that joke with ‘what do x and y have in common…’
Starting with what’s the difference works when there’s a difference. Like this, ‘What’s the difference between a woman in a confessional and a woman in a bathtub? One has hope in her soul.’
Thank you very much for the explanation. I would never have guessed. My mind is blown.
I have a parent who will only drink “lite” beer. I do not understand it. It takes like shitty water.
It’s to beer what LaCroix is to fruit juice.
In my experience it’s because they’re drinking 18 of them and don’t want to be sloppy drunk after 10-12 hours. I prefer the more direct method of hard liquor to be more efficient but I get the thought process.
Maybe they’re keeping a better balance of hydration to alcohol for their old brain, and not having a fruity or sweet taste but not boring plain water as well. Lite beer can occasionally be refreshing. Although personally I’d rather pour half a beer into a cup of ice than drink most light beers.



























