I’ve never seen labeling like this before. Interesting.
I love it when companies do that. I have a couple oft cosmetics products with such an explanation. I habe very sensitive skin and this makes it easier to decide if I can use it.
I would love if all companys did this
What brand of toothpaste is this?
It looks like kingfisher tube. They are well known for their toothpaste without flouride but also has with flouride.
Ingredients are probably listed like that because the target group cares about what they use.
Love me some open source hygiene products! Blueland, the company that makes the cleaning sprays I use, does the same thing.

Hey it’s me!
Get back in the toothpaste!
Well unfortunately once they’re out of the tube…
This has to be a response to those idiot tictokers wandering grocery stores and badmouthing anything with an ingredient they can’t pronounce. Usually shilling some sort of scam supplement while they’re at it.
I’m definitely bad mouthing the goddamn palm oil.
Judging from the text on the left, with it not doing animal testing etc., it looks like it targets more ‘conscious’ consumers in general…
I have bad news about the first ingredient, calcium carbonate. It contains lead!
LEAD SAFE MAMMA LLC AMAZON AFFILIATE LINK………nah I’m good. You’re being scammed.
You probably aren’t aware, but x-ray fluorescence guns cost like $20,000 so I can understand why she would have an Amazon affiliate link
Tums and similar antacids are almost entirely calcium carbonate. According to their website:
The active ingredient in TUMS is calcium carbonate from a mined calcium source. It may be an appropriate option for people who cannot consume calcium sourced from shellfish. Each tablet contains 1000 mg of calcium carbonate, 410 mg of elemental calcium, 5 mg of magnesium and 2 mg of sodium.
Mined and from shellfish sounds like chalk to me.
Sure enough, in their FAQ:
The calcium carbonate in TUMS antacid is processed from pure limestone, resulting in a high degree of purity.
Let’s compare toothpaste, which one uses a small amount of twice a day and consumes (if old enough) almost nothing to an antacid made for occasional use but consumed in hundreds to thousands of milligrams at a time. Seems like there should be far more consumer concern about lead in antacids.
I found a paper about determining limits of lead detection in CaCO3, but they spiked lead into antacid tablets. There doesn’t seem to be a whole lot of concern out there about all this lead in chalk.
More like “the chalk the calcium carbonate comes from is contaminated with lead,” interpreting your claim as charitably as possible. Calcium carbonate is the specific chemical compound CaCO3; if Pb is present it’s a different compound entirely.
Moreover, I highly doubt that every possible commercial source of chalk is contaminated with lead, so unless you can tell which specific product this is just from the picture and know that it’s been tested by that site, you can’t make that claim in the absolute language you used.
And even then, that’s assuming the site itself is credible.
Yeah that’s pretty much exactly what I’m saying. I just didn’t really feel like typing it all out. Yes the claim there is effectively all chalk is contaminated with lead based on all of the different XRF results she’s done on toothpaste.
Kind of like how basically all cocoa beans are contaminated with lead and cadmium as shown by consumer reports. The beans themselves do not contain lead, but the countries that harvest the beans just throw them on the ground and the ground is contaminated with lead and the dust gets on the beans and makes its way into our dark chocolate.
this is a joke, right?
how would anybody take that website seriously? it screams “hit back, never return, and forget I exist”
I question their methods if they’re also afraid of fluoride
But where does calcium fluoride come from?..
It’s a rock
The Big Bang
“To bake a calcium fluoride, you must first invent the universe.”
If you bring calcium within sniffing distance of fluorine, you get calcium fluoride… just make sure you don’t have anything else close to the fluorine, including you.
Also, it’s basically just mined and purified as-is, it’s pretty common.
Why did they feel the need to church up “water”
Found this on Wikipedia:
Deionized water is very often used as an ingredient in many cosmetics and pharmaceuticals. “Aqua” is the standard name for water in the International Nomenclature of Cosmetic Ingredients standard, which is mandatory on product labels in some countries.
this, i’ve seen “aqua” instead of water on pretty much every hygiene product i own
Fennel?!
huPBlarrrgh! 🤮
JFC can we make this list obligatory on all products?
It’s so amazing to finally just read in plain English what an ingredient is supposed to be doing.
Maybe even add a few columns?
Peanut butter:
- ingredient: Peanut
- Where it comes from: Peanut
- What it does: Peanut?
What it does: adhesive (sticks to the roof of your mouth)
“Spices, natural and artificial flavors”
Mmm tastes like freedom and definitely not a corporate hellscape.
I would like to see this but for laws as well. Just cut down all that self-important job security and say what it is in plain english
Imagine this on a bar of chocolate. Ingredient: cocoa powder, what it does: flavouring, where it comes from: child labour and exploitation.
Note that products made with aqua contain dihydrogen monoxide
That’s a chemical. It’s also an acid: To some, it’s better known as hydroxic acid.
It has the highest pH of any known acid!
Technically the majority of strong bases are also weak acids. Those have higher pH.
Need to find one without any palm oil, boycott palm oil.
Also where is the wintergreen?
Mmm, peppermint
squirts the entire tube into my mouth










