There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way.
You can read more and see more examples here:
Are there any other similar attempts where you are, where they or other US companies try to regain market share?
Request. If y’all make another Deutsch alternative to Coke, can you please make something better than Fanta? Bitte schön?
What’s wrong with Fanta?
Fanta is probably the worst example I can think of for having a different recipe depending on where it is. So maybe whatever is wrong with Fanta is just where they live.