There is a pretty big movement in Denmark that tried to avoid US products and companies based in Denmark. I assume this is why they have launched a massive campaign where they use local sayings in a humorous way.
You can read more and see more examples here:
Are there any other similar attempts where you are, where they or other US companies try to regain market share?
Lays chips in Canada redesigned their packaging last year to add a sizable “Made in Canada” logo on it. They knew people would care enough about it that they didn’t just put a sticker.