• emb@lemmy.world
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    2 months ago

    I also sometimes consciously dislike things because of annoying ads.

    But it doesn’t matter. The overall result is that now you’re aware of that brand, you have a place for it in memory. After time passes it will be The One I’ve Heard Of unless you’re dedicated to remembering to avoid it. There’s something called the Mere Exposure Effect - it mostly works and they know it. :(

    • MonkderVierte@lemmy.zip
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      2 months ago

      called the Mere Exposure Effect - it mostly works

      …is what the 90% market leader says, who profits from it the most.

      • moody@lemmings.world
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        2 months ago

        If it didn’t work they wouldm’t profit from it.

        Advertising exists for a reason, and that’s becsuse it’s very effective.

        • MonkderVierte@lemmy.zip
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          2 months ago

          That’s not how executives work.

          Edit: i say, it maybe works somewhat in traditional ads but not as much in annoying ads (popups, inline, in-video) as Google promises. And that executives are often enough a bit naive in promises for savings/wins (see AI programner promises vs. reality and how they still jump on it). Also, how the internet marketplace works (programmatic advertising), it’s on mere promises only anyway.

    • PhoenixDog@lemmy.world
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      2 months ago

      They used to.

      Why do you see diminishing returns lately? Because more money into more ads lead to consumer fatigue.

  • r00ty@kbin.life
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    2 months ago

    You know I cannot be the only one that will consciously decide to not buy brands that make intrusive adverts. But, they must also know that. So I can only assume that the majority of people don’t think the same and it’s an overall upside for these annoying ads.

    • Eheran@lemmy.world
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      2 months ago

      Correct. Ads work extremely well. The simple and short explanation is that most people are dumb.

    • blx@piefed.zip
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      2 months ago

      That baffles me too. Being annoyed by an obnoxious ad instantly puts the brand in my naughty, to-boycott list.

      Like, if I ever need to use a VPN, guess who I’ll go out of my way to never, ever use? That’s right NordVPN, go fuck yourself! I’ve never used you and I already hate you.

      How do people care so little that it’s still a beneficial strategy for brands?

      • Apathy Tree@lemmy.dbzer0.com
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        2 months ago

        I just assume that anyone who needs to spend a lot on bothering me about their product… is either pushing a really shitty product, or offering it at a really shitty price, because so far that has been the case about 90% of the time.

        If it was a good value, people would spontaneously recommend it when appropriate, with only light advertising in places where it makes sense (athletic gear advertised on sports websites, for example). Hell, it doesn’t even have to be all that good a product, just better than the alternatives. I mean look at Linux! :p

        It’s so clear when you know what’s going on, but I think most people operate under the assumption that if they constantly hear about it and don’t hear bad things to the same degree, that the thing must be good. Propaganda is everywhere saying exactly that in lots of different ways, so hard to really blame them…

        • Swedneck@discuss.tchncs.de
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          6 days ago

          it utterly baffles me why ads for context-relevant things are so uncommon, the only places i really see them are woodworking channels…

          Yeah you get less money from those ads, but it also means your channel won’t implode in 3 years when you accidentally advertise a company that drives customers to suicide…
          It also means you build a reputation as trustworthy, which especially these days is pretty valuable and will drive viewership.

        • agamemnonymous@sh.itjust.works
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          2 months ago

          or offering it at a really shitty price

          Advertising budget has to come from somewhere. If you can afford to inundate me with constant ads, then I know your product costs way more than it needs to.

    • chicken@lemmy.dbzer0.com
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      2 months ago

      Adblockers are not that difficult to install, so I’d guess the slice of people who really resent ads enough to actually make purchasing decisions out of spite but also who still watch them isn’t that big.

  • HubertManne@piefed.social
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    2 months ago

    People are responding with ad block but as much as I hate them I kinda like being aware of what they are. Anyone who is confused about why our country is where its at go turn off your ad blockers for videos.

  • ruuster13@lemmy.zip
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    2 months ago

    Sorry but wrong. You are not going to win this kind of battle against advertisers. If you notice the intrusion and hate the product, you weren’t in the market for their product in the first place. They don’t care that you hate their company. When you are in the market for the product, you won’t notice the intrusion or it won’t matter if you do; the ad is still increasing your exposure to their product in the ways that increase your chances of buying.

    • Limonene@lemmy.world
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      2 months ago

      I agree with this. Ads contaminate your mind, so make sure to use ad blockers. But also help your friends set up ad blockers, because if their minds are contaminated, it will spread to you.

      • cattywampas@lemmy.world
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        2 months ago

        Would you pay a higher price to do so?

        Would you (or could you even afford to) pay twice the insurance premiums because Liberty or State Farm ads annoy you?

        • ozymandias117@lemmy.world
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          2 months ago

          I currently do, maybe not twice, but about 20% more to avoid them

          I also refuse to buy several cheaper car companies because of ads I saw years ago, and bought a more expensive car for my wife to avoid them

          I don’t know the price difference, but there’s also a toilet paper brand I will never buy

          I’m sure lots of ads work on me, but if your ad is annoying enough, I will pay significantly more to your competitor

    • lastlybutfirstly@lemmy.world
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      2 months ago

      I don’t know. Bad word of mouth can severely harm a product I think. So they should really care if there are millions of people who absolutely despise them.

      By the way, completely unrelated, don’t use Wix if you’re making a website. It’s awful. Also, I heard it was mentioned in the Epstein Files. Could be untrue but just to be safe don’t use Wix if you don’t want you and your website to be linked to Jefferey Epstein. Wix, the child predator’s choice. Allegedly.

      • ruuster13@lemmy.zip
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        2 months ago

        I actually am planning on making a website soon. I’ll have to keep Wix in mind.

  • foggy@lemmy.world
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    2 months ago

    If your product can’t enter my world without you paying millions of dollars to interrupt my good time, I am positive I do not need to know about your product.

  • Earthman_Jim@lemmy.zip
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    2 months ago

    I’ve held this attitude ever since those Mentos commercials used to interrupt my Much Music in the 90s. These type-A marketing types rarely realized they’re just advertising to themselves.

  • gigachad@piefed.social
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    2 months ago

    But you know the product and that is what is important for advertisers. Also it’s important what happens subconsciously, not so much your first reaction to it.

    • ITGuyLevi@programming.dev
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      2 months ago

      Personally when I need something and have seen an ad for a product that fits the need, I’ll buy it. If I’ve seen the ad so much that it’s seared into my brain, I search for the product and buy the ripoff version of it (when possible), or I DIY it.

      Edit: corrected autocorrect

  • psx_crab@lemmy.zip
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    2 months ago

    Especially those sponsor segment that have nothing to do with me because i’m not from the west.

      • X@piefed.world
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        2 months ago

        Actual magic. Never see the sponsors, or other such annoyances. Cannot recommend it enough.

        • OmniFS@piefed.social
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          2 months ago

          Do be warned tho, on rare occasions segments get submitted for literally every time something is mentioned, even if it’s not part of the actual sponsorship segment. I saw a video once that had well over 10 segments and it just kept skipping them. Turned off sponsorblock to discover someone literally cut out every time they said the name of the sponsor even if it wasnt part of the actual ad.

  • Karu 🐲@lemmy.ml
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    2 months ago

    Too many people here are saying that ads don’t work.

    Whether they work or not doesn’t matter. The problem is that ads are literally designed and optimized to manipulate you out of your money, and to cause you to make decisions on emotion rather than reason. This is unethical at its core. How most people are ambivalent towards companies manipulating us is beyond me.

  • s1ndr0m3@lemmy.world
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    2 months ago

    There are many ads on YouTube that are obvious scams. So I just assume that anything being advertised on YT is a scam.

  • Avicenna@programming.dev
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    2 months ago

    Someone should write an article about how interrupting ads actualy negatively affect consumer choices and then popularize it. I am ok even if its just made of shady stats, many will adapt the idea blindly anyways.

    • Tja@programming.dev
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      2 months ago

      Someone should. I’m sure it has never been tried.

      Surely companies will ignore decades of psychological studies and own marketing experience for a random article full of made up numbers.