A cup of coffee is never an experience you dense POS. It’s just a beverage and a terrible one at that.
this has the McDonald’s CEO eating vibes all over again.
A $96-million dollar douche defends a $9 cup of coffee
A barista would need to serve like 2 coffees to cover their wage
This guy is delusional, saying a $9 cup of coffee is affordable has “it’s one banana, Michael” energy.
They need some way to pay for the year he commuted to Seattle by private jet.
Also, he is the asshole who said to keep raising the prices at Chipotle.
Fuck him. I will drink Folgers (and I do) before I’ll drink your shit.
If he loves this “experience”, good for him. Who cares…
I always price my coffee by weight, so making my shit at home is a no brainer, that way if I’m out with friends I can order out with no guilt.
But even then, Michigan’s own Biggby Coffee and other local spots make $tarbucks irrelevant.
The coffee sucks, the tables are all filled or dirty and sticky, the outside seating is in a parking lot, baking in the sun, the drive through is backed up to the interstate, the food is re-heated trash that costs a fortune, the atmosphere is boring factory produced trash, and the wifi is so slow it’s like it doesn’t exist.
Why. Why on earth would I go to starbucks
People are absolute zombies for it. In the airport, there’s always a line into the concourse for that overpriced burnt shit. There are other coffee and bagel and donut shops mere steps away whose coffee is cheaper and better.
I was in fucking midtown manhattan last week, with amazing coffee shops on every block. Still a line out the door at Starbucks. Like what the fuck, people.
And yet they are still making loads of money. Mind you I’d kina hope they start to die so I can get one of their machines for home from liquidation auction.
I’ll go to my local coffee shop if I want a good coffee experience. Starschmucks is a last effort if I am traveling and I really need coffee (think in the airport terminal), otherwise, I go without until I can get something affordable like a gas station with decent drip coffee or a coffee machine. These CEOs are so out of touch it isn’t even funny.
Starbucks coffee is shite. The main reason many people go there is because of the image of status symbol, especially in many parts of the world. The chain also ruffled feathers here in Ireland for setting up shop everywhere, driving down prices of their coffee to force local cafés to close. Then, when local competitions are gone, Starbucks raise prices to extortionate level. For these reasons, I boycott Starbucks. Thankfully, what Starbucks did in Ireland was nipped in the bud, locals prefer their local cafés.
Besides, countries with older café culture rail stronger on the overgrowth of big coffee chains like Starbucks. For example, the coffee chain in Australia never became popular enough. Because Australians see cafe culture as being more community based, where they chat to neighbours and baristas, a habit picked up from Greek immigrants to Australia long before coffee chains took the world by storm.
I’m in India, and when I was in college, first Starbucks in the city was opened and a few of my friends including me wanted to try it. We all spent 500-600 INR ($4-5) which was a lot. After taking the first sip, we all came to the conclusion that the coffee sold at the college canteen for ₹20 was better than this overpriced slop.
I make coffee at my home for less than a dollar and I love the taste and I love the experience.
It’s sad to think there are people in the world that think Starbucks coffee is nice.
It’s “coffee” for people who don’t really like coffee and want to drink something warm with cream, sugary syrup and artificial flavoring.
Yeah, Starbucks finally has a few places here in Copenhagen, but that was after a few years of simply not getting a hold anywhere; shops that opened, stayed for less than a year, then closed.
The competition here is Joe and the Juice, a local company, and various small privately owned baristas.
Starbucks has some permanent places right now, but they’re still not big. Haven’t heard many people say positive things about them.
I just want to say your city is awesome. That is all.
did not know sugar got that expensive
Who goes to Starbucks anyway? That place would not know what a coffee bean looked like if it rained beans. I’m lucky to live in a place where there are the most coffee shops in the world; over 9000 independent coffee shops with some amazing beans.
Shanghai?
Look at the wording- ‘premium experience’. He’s not selling coffee, he’s thinking big picture of the whole experience from the moment you walk in the store. He’s not even wrong here. This is good business management- that he’s taking charge of everything about the store from the decor, the furniture, the colors, how the employee talks to you, etc. That’s all part of the experience.
What’s wrong is that people keep going. Most people don’t give a fuck about the experience, they just want a tasty coffee. Our economy is based on competition and free choice. If he makes his coffee cost $8 or $9 or $15 or $50 that’s his right and his company’s right. Just as it is your right to go elsewhere, which you should be doing anyway.
The thing is- IMHO, Starbucks coffee isn’t worth anywhere near $9. Here’s a challenge- go to Starbucks and order a double espresso shot. Now find a local artisan coffee place, like the type with a chalkboard that says where the beans they’re brewing today were grown. And get a double espresso from them also. Compare the two.
What you’ll notice about Starbucks is that it’s burnt. And that’s because it’s literally burnt- the typical Starbucks bean is roasted MUCH darker than average, so the resulting coffee flavor is dominated by a burned smoky bitter-ish flavor.
Compare that to your local artisan coffee place- you’ll notice it’s NOT burnt, the flavor is NOT dominated by smokiness, but you have a lot more layers of flavor. Then order whatever drink you want- better coffee in means better drink out.Keep in mind also most of what Starbucks sells isn’t really coffee, it’s milky sugary drinks that incorporate a few drips of espresso. So you’re paying $9 for a sugary calorie bomb made from overly roasted coffee that just makes you fat.
Also- if you usually order the same thing at Starbucks- just learn to make it. Even if you throw $1000 at a nice fully automatic espresso machine, taking the per-coffee cost from $9 to $1 means you’ll break even on the machine in 125 coffees. For most people that’s less than a year. And you can do it yourself- next time you order, watch what the barista does. They are not wizards and nothing behind the counter is magic. An espresso machine and a blender will make like 95% of the menu. Here’s a guide
Even on a shoestring budget you can get far. My equipment:
10 euro ‘grinder’ 30 euro moka pot (bialetti) Decent beans (segafredo, lavazza) about 10 euro per kilo (on offer), lasts my family about a month.
I like late macchiato, which in my case is about 2 thirds milk heated in the micro, 1 third coffee.
I know the above will horrify real coffee enthusiasts, but I can tell you it’s a lot better than starbucks, and a lot cheaper too.
If you have decent coffee, you get the grind dialed in, and a half decent sub 300€ expresso machine, you can get very very good coffee.
I have owned a small resto in Spain, so I kind of know a bit about expresso.
The coffee experience is 100% subjective, anyway.
Some like light roasts, dark, some Arabica, some robusta, some espresso, pour over, some percolated (I just barfed a little in my mouth here).
There is a lot of bullshit being peddled by coffee influencers who every week have to make a video about the same subject to keep making money, anyway.
Starbucks is not coffee, its a sugary mess with some coffee involved somewhere
