You are likely to only refer more than current era. If you’re writing govmet grant application, renewing licence or certificate, chances are you mention events hapenned in previous era. You look up table for when the previous era started and ended, which era said year falls into, then convert for each year, each era. Extra minutes wasted every time instead of simply writing in Gregorian year.
I think they can retain customers’ past flight records and maybe list of media played in flights. That said it’s almost guaranteed some ad marketing corpo is behind, and EULA is always vague enough to allow sharing external party…