Evidently they are still pulling enough users and click through rates to warrant their reputation in advertising. Whether or not some numbers are propped up by bots, who’s to know.
Imagine billions of people depending on their platforms, and most of them will be accessing it through their official mobile apps which generally will be harder to block ads on, and most people will not seek out those methods. It’s the reason they push their official app so much. For some it is a lower priority for them, and some may even enjoy targeted advertising.
There are platforms like YouTube where you can pay to opt out of seeing ads, which is also another revenue stream.


Nope haha, just their Facebook app on their mobile phones is needed to grab all the data. And once logged in, Facebook will actually track the user’s phone usage and their Internet usage as data without the user knowing. To add to their pile to analyze the user.
This also includes Instagram and Whatsapp. Meta’s other products.
Not participating in any of their products so your data is not their raw resource is good, keep it that way.