I setup Adguard home on a rpi4 and run all our devices through its dns with all filters enabled ( Probably overkill tbh).
40% of our traffic is trapped. 40%!! we don’t do anything on internet beyond the usual but it’s interesting that a massive chunk of our traffic is just something tracking our movements.
If interested, our device are Google tv, couple fire sticks, iPad, MacBook and windows laptop. each one pretty much contributes to the tracking evenly and to their respective brand tracking urls, although msh.amazon urls are the highest scores.
Pretty straight forward really, install Adguard home on a always on Linux box (rpi is our movie box) via https://github.com/AdguardTeam/AdGuardHome/wiki/Getting-Started and then update all your devices as per the setup instructions from the web app when working so they use the ip address of the rpi as their dns. I was surprised how easy it was to get running tbh.