Perhaps there is a difference in listing a service in some sort of index, like the phone book, versus techniques intended to develop a need (or want) where there wasn’t one otherwise, like an iPod commercial.

Word of mouth and discussions are not the kind of advertising being discussed in the article.

Indeed and LinkedIn is also where I’m mostly looking. I do find posts for which I’m well suited and phone screenings that suggest I’m a strong candidate; but somehow that never seems to translate to interviews 😩. It’s a far cry from the last time I was in the market some 7 years ago when I could get multiple offers within a month or two of search.

I agree, it’s not looking good for tech

Funny, I’m in a similar but reversed situation. 10+ years of experience, no job for two years, but my stack is C# and .Net and I keep seeing an abundance of ads looking for Node and React 🤔