I wonder if there’s some new business mumbo jumbo going around, because the company I work for now is exploring our terminology to make it more generic. Last few years it was all Crossing the Chasm and Empowering Citizen Developers. This year it seems clarity of communication is the hot fire.
It’s like Kleenex rebranding to V and then telling everyone to refer to them as tissues.
It’s absolutely batshit. Way to destroy a strong brand, and any brand recognition.
I wonder if there’s some new business mumbo jumbo going around, because the company I work for now is exploring our terminology to make it more generic. Last few years it was all Crossing the Chasm and Empowering Citizen Developers. This year it seems clarity of communication is the hot fire.