I bet most ppl here do not use Meta products. But some may have to for w/e reason. Or you may know ppl who do. Also in the bigger world, it sitll has billions of users, 2.1B every day. This is Meta improving your experience unless you know how to opt out.
I just threw up in my mouth a little bit writing that.
Meta is planning to use the data shared by other businesses to personalize your feed and its AI responses. In a blog post on Tuesday, Meta explains that it already uses your off-platform activity, like the games you play or your purchases on other websites, to serve you ads. But now it’s expanding the scope of the content it personalizes across Facebook and Instagram.
For example, Meta says if you bought a tent online recently, you might see camping-related videos in your Reels feed. “We aren’t collecting any new data as part of this update,” the blog post says. “This is about using information that businesses already send to us to further improve your experience.”
They’ve been using that 3rd site info to target ads for many years. But this change is to alter what FB’s algorithm shows ppl. Before that, FB’s feed algorithm was driven only by data you generated on their site, not data they buy about you.
So, it isn’t new that they buy data about you. But this is a new thing they will be doing with that data.
Like most things, it’ll default to opt-in.