Disney+ has updated its subscriber agreement to allow advertising before and after movies and shows across every subscription tier. The change quietly ends completely ad-free streaming on the platform, even for those paying top dollar.
That includes the Premium plan, which costs $18.99 a month and was originally sold on the promise of an uninterrupted viewing experience.
Subscribers now face an on-screen prompt when logging in, requiring them to actively accept the updated terms before they can keep watching.
This is why regulation paired with antitrust enforcement is important, which hasn’t existed in any meaningful sense in the US since before Reagan. Healthy competion would drastically lessen the likelihood of such anti-consumer practices.
Businesses with high barrier to entry naturally will have fewer competitors(airlines, cell networks, etc.) and so need healthy regulation, or preferably nationalization.