It’s become clear to many that Red Hat’s recent missteps with CentOS and the availability of RHEL source code indicate that it’s fallen from its respected place as “the open organization.” SUSE seems to be poised to benefit from Red Hat’s errors. We connect the dots.
That could be a branding strategy, I guess, but the community project behind it will still need a name of some kind obviously. Unless they only want to show up at conferences/have a website url etc as “the project whose name shall not be mentioned”.
Go the Prince route, “the project formerly known as OpenSUSE”.