for the original clip that the images come from, you don’t really need any context other than what’s shown here in order to get the point of this particular meme: an explicit statement that you are not taking a stance on a particular issue is itself an explicit stance on that issue

but to give the context that’s not really needed, it’s a game show, and the objective of this particular part of the episode is “don’t acknowledge Ron Perlman,” but the twist is some players don’t know the objectives, and just walk into the room and see Ron Perlman with no instruction given