Google apparently accidentally posted a big stash of internal technical documents to GitHub, partially detailing how the search engine ranks webpages.
For most of us, the question of search rankings is just “are my web results good or bad,” but the SEO community is both thrilled to get a peek behind the curtain and up in arms since the docs apparently contradict some of what Google has told them in the past.
Google confirmed the authenticity of the documents to The Verge, saying, “We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information.
The fun thing about accidentally publishing to the GoogleAPI GitHub is that, while these are sensitive internal documents, Google technically released them under an Apache 2.0 license.
That means anyone who stumbled across the documents was granted a “perpetual, worldwide, non-exclusive, no-charge, royalty-free, irrevocable copyright license” to them, so these are freely available online now, like here.
Both bits of commentary from the SEO experts make them sound offended that Google would ever mislead them, but doesn’t the company need to maintain at least a slightly adversarial relationship with the people who try to manipulate the search results?
The original article contains 604 words, the summary contains 197 words. Saved 67%. I’m a bot and I’m open source!
This is the best summary I could come up with:
Google apparently accidentally posted a big stash of internal technical documents to GitHub, partially detailing how the search engine ranks webpages.
For most of us, the question of search rankings is just “are my web results good or bad,” but the SEO community is both thrilled to get a peek behind the curtain and up in arms since the docs apparently contradict some of what Google has told them in the past.
Google confirmed the authenticity of the documents to The Verge, saying, “We would caution against making inaccurate assumptions about Search based on out-of-context, outdated, or incomplete information.
The fun thing about accidentally publishing to the GoogleAPI GitHub is that, while these are sensitive internal documents, Google technically released them under an Apache 2.0 license.
That means anyone who stumbled across the documents was granted a “perpetual, worldwide, non-exclusive, no-charge, royalty-free, irrevocable copyright license” to them, so these are freely available online now, like here.
Both bits of commentary from the SEO experts make them sound offended that Google would ever mislead them, but doesn’t the company need to maintain at least a slightly adversarial relationship with the people who try to manipulate the search results?
The original article contains 604 words, the summary contains 197 words. Saved 67%. I’m a bot and I’m open source!