I’m wondering why anime series often put what will become the season’s OP at the end of the first episode.
I guess it must be for some marketing reason… do you happen to know why precisely?
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I feel like the intuitive answer is that:
- The OP changes the pace/mood, so postponing it establishes the entire first episode as an introduction, much like the introductory pre-OP segments of any other episode.
- Suspense for people who are excited to hear the new theme
- More time for exposition if you only have 1.5 minutes dedicated to theme songs instead of 3 minutes
- Ends the episode on a high note to give a good first impression, since OP is usually higher priority/focus than the ED or have popular artists


