Without a chronological feed or a feed of followers only, Threads is cluttered with extraneous content that gets in the way of what users want.
An article in the FT said this, and the missing direct messaging and hashtag stuff is all geared around the fact that Threads is merely a platform for brands and influencers/content creators. Threads can win since it doesn’t need to make a profit and it’s set up from the start to do revenue splitting.
Every website is looking at engagement to keep users whilst serving adverts. Before tik-tok that engagement came from socialising and online discussions. The social media era. Post tik-tok it’s literally just scrolling through mindless 10 second videos from small content creators and the directly social side is effectively second rate, and by design.
An article in the FT said this, and the missing direct messaging and hashtag stuff is all geared around the fact that Threads is merely a platform for brands and influencers/content creators. Threads can win since it doesn’t need to make a profit and it’s set up from the start to do revenue splitting.
Every website is looking at engagement to keep users whilst serving adverts. Before tik-tok that engagement came from socialising and online discussions. The social media era. Post tik-tok it’s literally just scrolling through mindless 10 second videos from small content creators and the directly social side is effectively second rate, and by design.