Unless they change the metrics by which they price their menu items. If the price is lowered, and surge pricing makes a 12 noon burger $0.50 more than usual, but an off-peak burger costs less than the OG price (but enough to still turn a profit), then Wendy’s might actually see more money if they can undercut other FF joints.
Unless they change the metrics by which they price their menu items. If the price is lowered, and surge pricing makes a 12 noon burger $0.50 more than usual, but an off-peak burger costs less than the OG price (but enough to still turn a profit), then Wendy’s might actually see more money if they can undercut other FF joints.