Yes, this would work — but it comes with a subtle statistical bias: the character ‘W’ ends up underrepresented. With a naïve “avoid COW” approach, only about 25% of the grid will typically be ‘W’.

A more elegant solution would be:

• fill the grid completely at random
  • search for every “COW” cluster
    • whenever one is found, copy a random character from one cell in the cluster into another cell of the same cluster
  • Iterate until no “COW” remains

That keeps the distribution much closer to uniform while still guaranteeing a valid puzzle. Then just insert the single “COW” manually wherever you want the hidden solution to be.

s= (320,180)            #size
m=rand(['C','O','W'],s) #random init
c=1
while c>0      #iterate till solved
    c=0
    for i in 1:first(s)
        for j in 1:last(s)

            #check for 'COW' in each cluster of 3 and copy a character
            #from a rendom cell to an other random cell of the cluster if found
            
            if i>2 &&  m[i-2:i,j] ==['C','O','W']   #vertical
                c +=1
                r =shuffle([1,2])
                m[i-r[1],j] = m[i-r[2],j]
            end
            if j>2 && m[i,j-2:j]  ==['C','O','W']   #horizontal
                c +=1
                r =shuffle([0,1,2])
                m[i,j-r[1]] = m[i,j-r[2]]
            end
        end
    end
end

The neat part is that this preserves an almost perfectly balanced character frequency.

For comparison, the puzzle in the example image seems to contain roughly:

C: ~260 (~25%) O: ~520 (~50%) W: ~244 (~25%)

So the original author clearly used a different generation strategy.

Possibly on purpose: visually, ‘C’ and ‘O’ are much easier to confuse than ‘W’. Reducing the number of 'W’s therefore increases the search difficulty. In that sense, the approach suggested by @Snazz@lemmy.world is probably preferable: keep the distribution mostly balanced, but intentionally bias it just enough to make the puzzle psychologically annoying.

I wonder if there is a non iterative way to generate this puzzle with a ‘uniform’ character distribution 🤔