That’s most of the programs car dealers buy… lowest bidder marketing company with no context and little practical experience gets told “we need X” and voila, here’s X.
I worked in marketing for a decade, and when my company started trying to court car dealerships, the quality expectation for that segment of our work was basically non-existent. We went from a high-end boutique experience with 99% accuracy and on-time delivery to mass-produced garbage marketing with literally bare-minimum quality control. 1/10, would not recommend.
Spot on, I got roped into dealership backends and it’s the same across the board. No care given for quality or purpose, as long as the narcissist idiots running the company can brag about how “cutting edge” they are at the next trade show.
I worked in marketing for a decade, and when my company started trying to court car dealerships, the quality expectation for that segment of our work was basically non-existent. We went from a high-end boutique experience with 99% accuracy and on-time delivery to mass-produced garbage marketing with literally bare-minimum quality control. 1/10, would not recommend.
Spot on, I got roped into dealership backends and it’s the same across the board. No care given for quality or purpose, as long as the narcissist idiots running the company can brag about how “cutting edge” they are at the next trade show.